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Verbal behavior in which the reinforcement is thoroughly generalized, and the control of which therefore rests almost exclusively with the environment, is developed by the methods of science. The reinforcing practices of the scientific community thoroughly suppress the special interests of the speaker. This is not necessarily a sign of superior ethics in scientists; it is merely an evolved practice which has proved to be particularly valuable. It is responsible for much of the power of the scientific method. (pp. 83-84)