Verbal Behavior: Extended Edition. Chapter 4: Verbal Behavior under the Control of Verbal Stimuli. Quote 12

In a conversation, for example, a slightly atypical response is often picked up and passed from speaker to speaker. The two halves of a dialogue will generally have more words in common than two monologues on the same subject. If one speaker says incredible instead of unbelievable, the other speaker will in general, and because of the present relation, say incredible. (p. 56)

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