“To the extent that economic theory is concerned with what people say they will do, SEU [subjective expected utility] theory may be adequate, but a behavioral scientist (and, one would suppose, an entrepreneur) must be concerned with what they actually do.” (p. 103)
Upon Further Reflection. Chapter 7: Cognitive Science and Behaviorism. Quote 12
- Post author:B. F. Skinner Foundation
- Post published:July 20, 2020
- Post category:Skinner's Quote of the Day