” . . . applied behavior analysis. That term is better than behavior modification because it does not mean prescribing drugs, implanting electrodes, or performing surgery. It means improving the strengthening contingencies of behavior.” (p. 27)
” . . . applied behavior analysis. That term is better than behavior modification because it does not mean prescribing drugs, implanting electrodes, or performing surgery. It means improving the strengthening contingencies of behavior.” (p. 27)