Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 10

Post author:B. F. Skinner Foundation
Post published:March 12, 2020
Post category:Skinner's Quote of the Day

“The strengthening effect is missed . . . when reinforcers are called rewards. People are rewarded, but behavior is reinforced.” (p. 19)

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SKINNER'S QUOTE OF THE DAY

Verbal Behavior: Extended Edition. Chapter 4: Verbal Behavior under the Control of Verbal Stimuli. Quote 16
Echoic responses are useful and reinforced when they serve as fill-ins. In answer to the question What will happen to the international situation during the next few weeks? the student may begin During the next few weeks, the international situation…, which may be purely echoic but, especially if the situation demands speed, self-reinforcing if it provides a breathing space for the composition of the rest of the sentence. (p. 57)
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