Upon Further Reflection. Chapter 1: Why We Are Not Acting to Save the World. Quote 13

Post author:B. F. Skinner Foundation
Post published:February 26, 2020
Post category:Skinner's Quote of the Day

“A designed way of life would be liked by those who lived it (or the design would be faulty), but it would almost certainly not appeal to those who like what they like because they have been taught to like it by a different culture.” (p. 12)

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SKINNER'S QUOTE OF THE DAY

Verbal Behavior: Extended Edition. Chapter 4: Verbal Behavior under the Control of Verbal Stimuli. Quote 16
Echoic responses are useful and reinforced when they serve as fill-ins. In answer to the question What will happen to the international situation during the next few weeks? the student may begin During the next few weeks, the international situation…, which may be purely echoic but, especially if the situation demands speed, self-reinforcing if it provides a breathing space for the composition of the rest of the sentence. (p. 57)
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“A designed way of life would be liked by those who lived it (or the design would be faulty), but it would almost certainly not appeal to those who like what they like because they have been taught to like it by a different culture.” (p. 12)

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