“We are interested, of course, only in conditions or events which have an effect upon behavior. The electromagnetic radiation of radio and television has no effect upon the unequipped organism, except perhaps at very high energy levels. We do not say that the radiation is “not a stimulus because it does not stimulate.” We simply ignore it just as we ignore the color of the apparatus we use in the study of mechanics as soon as we find it to be irrelevant.” (pp. 130-131)
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