Science and Human Behavior, Chapter 11: Aversion, avoidance, anxiety, Quote 4

Science and Human Behavior“An important example of [the] use of aversive conditioning is the practice of branding an act wrong or sinful. Any behavior which reduces the stimulation arising from the early stages of such an act is then negatively reinforced . . . Many problems in psychotherapy arise from the strength and duration of this effect . . .” (p. 175)

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