Reflections on Behaviorism and Society. Chapter 7: Can We Profit from Our Discovery of Behavioral Science? Quote 3

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Reflections on Behaviorism and Society. Chapter 7: Can We Profit from Our Discovery of Behavioral Science? Quote 3

Post author:B. F. Skinner Foundation
Post published:October 31, 2019
Post category:Skinner's Quote of the Day

“… those who make the decisions to spend money—for example, in education—are most often unaware of what can be done.” (p. 85)

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SKINNER'S QUOTE OF THE DAY

Verbal Behavior: Extended Edition. Chapter 6: Special Conditions Affecting Stimulus Control. Quote 7
Reinforcing sounds in the child’s environment provide for the automatic reinforcement of vocal forms. Such sounds need not be verbal; the child is reinforced automatically when he duplicates the sounds of airplanes, streetcars, automobiles, vacuum cleaners, birds, dogs, cats, and so on. But among the sounds which become important are the verbal responses of his parents and others. (p. 164)
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“… those who make the decisions to spend money—for example, in education—are most often unaware of what can be done.” (p. 85)

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