Reflections on Behaviorism and Society. Chapter 3: The Ethics of Helping People. Quote 14 Post author:B. F. Skinner Foundation Post published:August 7, 2019 Post category:Skinner's Quote of the Day “In retrospect, much of this [behavior modification] often seems to be simply a matter of common sense, but people have had common sense for thousands of years, and it has not helped them solve the basic problem.” (p. 45) You Might Also Like Cumulative Record. Chapter 14: Why We Need Teaching Machines. Quote 23 December 16, 2022 About Behaviorism, Chapter 14: Summing Up, Quote 21 October 20, 2017 Contingencies of Reinforcement. Chapter 8: Behaviorism at fifty. Quote 4 August 8, 2018