Reflections on Behaviorism and Society. Chapter 3: The Ethics of Helping People. Quote 14 Post author:B. F. Skinner Foundation Post published:August 7, 2019 Post category:Skinner's Quote of the Day “In retrospect, much of this [behavior modification] often seems to be simply a matter of common sense, but people have had common sense for thousands of years, and it has not helped them solve the basic problem.” (p. 45) You Might Also Like About Behaviorism, Chapter 1: The Causes of Behavior?, Quote 6 January 26, 2017 Cumulative Record. Chapter 23: Current Trends in Experimental Psychology. Quote 3 June 9, 2023 Contingencies of Reinforcement. Chapter 8: Behaviorism at fifty. Quote 9 August 15, 2018