Reflections on Behaviorism and Society. Chapter 14: The Force of Coincidence. Quote 1 Post author:B. F. Skinner Foundation Post published:December 30, 2019 Post category:Skinner's Quote of the Day “Coincidence is the heart of operant conditioning. A response is strengthened by certain kinds of consequences, but not necessarily because they are actually produced by it.” (p. 172) You Might Also Like Beyond Freedom and Dignity. Chapter 6: Values. Quote 4 November 26, 2021 Upon Further Reflection. Chapter 4: Selection by Consequences Quote 4 April 22, 2020 Science and Human Behavior, Chapter 2 A Science of Behavior?, Quote 6 January 18, 2016