Reflections on Behaviorism and Society. Chapter 1: Human Behavior and Democracy. Quote 12 Post author:B. F. Skinner Foundation Post published:June 10, 2019 Post category:Skinner's Quote of the Day “The very substitution of positive reinforcement for aversive control is, of course, at the heart of the struggle for freedom.” (p. 10) You Might Also Like Cumulative Record. Chapter 5: “Man”. Quote 14 February 8, 2022 Cumulative Record. Chapter 13: Teaching Machines. Quote 6 October 26, 2022 Beyond Freedom and Dignity. Chapter 2: Freedom. Quote 8 July 28, 2021