Cumulative Record: Definitive Edition (1999). Chapter 4: The Design of Cultures. Quote 8 Post author:B. F. Skinner Foundation Post published:March 29, 2021 Post category:Skinner's Quote of the Day It is easier for the teacher to control the student by threatening punishment than by using positive reinforcement with its deferred, though more powerful, effects. (p. 46) You Might Also Like Science and Human Behavior, Chapter 15: “Self-Control”, Quote 5 August 30, 2016 Reflections on Behaviorism and Society. Chapter 4: Humanism and Behaviorism. Quote 7 August 19, 2019 Science and Human Behavior, Chapter 3: Why Organisms Behave, Quote 5 February 1, 2016