The appeal to reason has certain advantages over the authoritative command. A threat of punishment, no matter how subtle, generates emotional reactions and tendencies to escape or revolt. (p. 9)
Cumulative Record: Definitive Edition (1999). Chapter 1:Freedom and the Control of Men. Quote 9
- Post author:B. F. Skinner Foundation
- Post published:January 14, 2021
- Post category:Skinner's Quote of the Day