When we extend an experimental analysis to human affairs in general, it is a great advantage to have a conceptual system which refers to the single individual, preferably without comparison with a group. A more direct application to the prediction and control of the individual is thus achieved. (p. 105)
Cumulative Record. Chapter 8: The Analysis of Behavior. Quote 12
- Post author:B. F. Skinner Foundation
- Post published:April 15, 2022
- Post category:Skinner's Quote of the Day