By reinforcing nonverbal and verbal behavior in particular ways, we change what a person says or does, but what he says or does is not due to his opinions or attitudes but to the contingencies of reinforcement we have arranged. (p. 469)
By reinforcing nonverbal and verbal behavior in particular ways, we change what a person says or does, but what he says or does is not due to his opinions or attitudes but to the contingencies of reinforcement we have arranged. (p. 469)