The individual becomes aware of what he is doing only after society has reinforced verbal responses with respect to his behavior as the source of discriminative stimuli . . . It is an ironic twist, considering the history of the behavioristic revolution, that as we develop a more effective vocabulary for the analysis of behavior we also enlarge the possibilities of awareness, so defined. The psychology of the other one is, after all, a direct approach to “knowing thyself.” (p. 425)
