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Cumulative Record. Chapter 24: The Flight from the Laboratory. Quote 7

The principles of an experimental analysis are now being extended to the field of verbal behavior, and it is inconceivable that the results will not be used to improve instructional procedures. And with fabulous results. Enough has already been done to justify the prediction that what is now learned by the average college student will someday be learned in half the time with half the effort. (p. 363)