Any consequence of behavior which is rewarding or, more technically, reinforcing increases the probability of further responding. Unfortunately, a consequence which is punishing has a much more complex result. (p. 135)
Cumulative Record. Chapter 10: The Experimental Analysis of Behavior. Quote 6
- Post author:B. F. Skinner Foundation
- Post published:June 9, 2022
- Post category:Skinner's Quote of the Day