Contingencies of Reinforcement. Chapter 1: The Role of the Environment. Quote 22 Post author:B. F. Skinner Foundation Post published:February 8, 2018 Post category:Skinner's Quote of the Day “A culture is not the behavior of the people “living in it”; it is the “it” in which they live—the contingencies of social reinforcement which generate and sustain their behavior.” (p. 13) Subscribe to RSS feed here You Might Also Like Science and Human Behavior, Chapter 20: Personal Control, Quote 8 December 16, 2016 Contingencies of Reinforcement. Chapter 5: Operant behavior. Quote 22 June 13, 2018 Science and Human Behavior, Chapter 14: The Analysis of Complex Cases, Quote 7 August 17, 2016