On January 4, 2016, the B. F. Skinner Foundation launched a new project – Skinner’s Quote of the Day. Quotes from B. F. Skinner’s works, selected by renowned scientists, appear daily Monday-Friday in order, starting with Chapter 1 of each book and running all the way through the last chapter. We started with the Science and Human Behavior (January-December 2916), followed by About Behaviorism (January-November 2017), Contingencies of Reinforcement (January-October 2018), Recent Issues (October 2018-May 2019), Reflections on Behaviorism and Society (May 2019-February 2020), and now moving on to Upon Further Reflection (from February 10 2020).

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Cumulative Record. Chapter 28: The Operational Analysis of Psychological Terms. Quote 1

There is no reason to restrict operational analysis to high-order constructs; the principle applies to all definitions. This means that we must explicate an operational definition for every term unless…

Continue ReadingCumulative Record. Chapter 28: The Operational Analysis of Psychological Terms. Quote 1

Cumulative Record. Chapter 25: Creating the Creative Artist. Quote 7

The word “reinforcing,” though technical, is useful as a rough synonym for “interesting,” “attractive,” “pleasing,” and “satisfying,” and all these terms are commonly applied to pictures. For our present purposes…

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Cumulative Record. Chapter 24: The Flight from the Laboratory. Quote 15

Experimental psychology has suffered perhaps its greatest loss of manpower because competent investigators, beginning with a descriptive interest in behavior, have passed almost immediately to an explanatory preoccupation with what…

Continue ReadingCumulative Record. Chapter 24: The Flight from the Laboratory. Quote 15