On January 4, 2016, the B. F. Skinner Foundation launched a new project – Skinner’s Quote of the Day. Quotes from B. F. Skinner’s works, selected by renowned scientists, appear daily Monday-Friday in order, starting with Chapter 1 of each book and running all the way through the last chapter. We started with the Science and Human Behavior (January-December 2916), followed by About Behaviorism (January-November 2017), Contingencies of Reinforcement (January-October 2018), Recent Issues (October 2018-May 2019), Reflections on Behaviorism and Society (May 2019-February 2020), and now moving on to Upon Further Reflection (from February 10 2020).

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Cumulative Record. Chapter 25: Creating the Creative Artist. Quote 7

The word “reinforcing,” though technical, is useful as a rough synonym for “interesting,” “attractive,” “pleasing,” and “satisfying,” and all these terms are commonly applied to pictures. For our present purposes…

Continue ReadingCumulative Record. Chapter 25: Creating the Creative Artist. Quote 7

Cumulative Record. Chapter 24: The Flight from the Laboratory. Quote 15

Experimental psychology has suffered perhaps its greatest loss of manpower because competent investigators, beginning with a descriptive interest in behavior, have passed almost immediately to an explanatory preoccupation with what…

Continue ReadingCumulative Record. Chapter 24: The Flight from the Laboratory. Quote 15

Cumulative Record. Chapter 23: Current Trends in Experimental Psychology. Quote 24

Ancient theories of the nature of man recur again and again with their familiar cant—“an integrated view of life,” “a sense of personal responsibility,” “a capacity to experience and understand…

Continue ReadingCumulative Record. Chapter 23: Current Trends in Experimental Psychology. Quote 24

Cumulative Record. Chapter 23: Current Trends in Experimental Psychology. Quote 21

The hypothetical physiological mechanisms which inspire so much research in psychology are not acceptable as substitutes for a behavioral theory. On the contrary, because they introduce many irrelevant matters, they…

Continue ReadingCumulative Record. Chapter 23: Current Trends in Experimental Psychology. Quote 21