On January 4, 2016, the B. F. Skinner Foundation launched a new project – Skinner’s Quote of the Day. Quotes from B. F. Skinner’s works, selected by renowned scientists, appear daily Monday-Friday in order, starting with Chapter 1 of each book and running all the way through the last chapter. We started with the Science and Human Behavior (January-December 2916), followed by About Behaviorism (January-November 2017), Contingencies of Reinforcement (January-October 2018), Recent Issues (October 2018-May 2019), Reflections on Behaviorism and Society (May 2019-February 2020), and now moving on to Upon Further Reflection (from February 10 2020).

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Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 17

"Beautiful pictures reinforce looking at them, delicious foods reinforce eating them, entertaining performances and exciting games reinforce watching them, and interesting books reinforce reading them—but nothing else is done." (p.…

Continue ReadingUpon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 17

Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 14

We escape not only the painful extremes of temperature and exhaustive work but also the mildest discomforts and annoyances. As a result, there is very little left to the strengthening…

Continue ReadingUpon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 14

Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 11

"We give heroes medals, students degrees, and famous people prizes, but those rewards are not directly contingent upon what they have done, and it is generally felt that they would…

Continue ReadingUpon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 11

Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 5

"When we feel pleased, we are not necessarily feeling a greater inclination to behave in the same way. (Indeed, when we call a reinforcer satisfying rather than pleasing, as Thorndike…

Continue ReadingUpon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 5

Upon Further Reflection. Chapter 1: Why We Are Not Acting to Save the World. Quote 10

"The theory of evolution is an interpretation, but it is strongly supported by a science in which prediction and control are possible—the science of genetics. The experimental analysis of behavior…

Continue ReadingUpon Further Reflection. Chapter 1: Why We Are Not Acting to Save the World. Quote 10

Reflections on Behaviorism and Society. Chapter 15: Reflections on Meaning and Structure. Quote 2

"The linguist’s “deep structure,” like Freud’s “depth psychology,” is a spatial metaphor which serves several functions. It is useful in referring to the visibility in the determination of behavior. It…

Continue ReadingReflections on Behaviorism and Society. Chapter 15: Reflections on Meaning and Structure. Quote 2