On January 4, 2016, the B. F. Skinner Foundation launched a new project – Skinner’s Quote of the Day. Quotes from B. F. Skinner’s works, selected by renowned scientists, appear daily Monday-Friday in order, starting with Chapter 1 of each book and running all the way through the last chapter. We started with the Science and Human Behavior (January-December 2916), followed by About Behaviorism (January-November 2017), Contingencies of Reinforcement (January-October 2018), Recent Issues (October 2018-May 2019), Reflections on Behaviorism and Society (May 2019-February 2020), and now moving on to Upon Further Reflection (from February 10 2020).

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Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 11

"We give heroes medals, students degrees, and famous people prizes, but those rewards are not directly contingent upon what they have done, and it is generally felt that they would…

Continue ReadingUpon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 11

Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 5

"When we feel pleased, we are not necessarily feeling a greater inclination to behave in the same way. (Indeed, when we call a reinforcer satisfying rather than pleasing, as Thorndike…

Continue ReadingUpon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 5

Upon Further Reflection. Chapter 1: Why We Are Not Acting to Save the World. Quote 10

"The theory of evolution is an interpretation, but it is strongly supported by a science in which prediction and control are possible—the science of genetics. The experimental analysis of behavior…

Continue ReadingUpon Further Reflection. Chapter 1: Why We Are Not Acting to Save the World. Quote 10

Reflections on Behaviorism and Society. Chapter 15: Reflections on Meaning and Structure. Quote 2

"The linguist’s “deep structure,” like Freud’s “depth psychology,” is a spatial metaphor which serves several functions. It is useful in referring to the visibility in the determination of behavior. It…

Continue ReadingReflections on Behaviorism and Society. Chapter 15: Reflections on Meaning and Structure. Quote 2

Reflections on Behaviorism and Society. Chapter 14: The Force of Coincidence. Quote 4

"The fact that two basic types of superstitious behavior are commonly observed in such an “unintelligent” organism as a pigeon suggests that superstition must have been very widespread before corrective…

Continue ReadingReflections on Behaviorism and Society. Chapter 14: The Force of Coincidence. Quote 4

Reflections on Behaviorism and Society. Chapter 14: The Force of Coincidence. Quote 2

"Vulnerability to coincidence must have increased as the process of operant conditioning accelerated, and when a single instance of response-and-consequence began to work a significant change, various kinds of superstitious…

Continue ReadingReflections on Behaviorism and Society. Chapter 14: The Force of Coincidence. Quote 2

Reflections on Behaviorism and Society. Chapter 13: The Shaping of Phylogenic Behavior. Quote 1

"Contingencies of reinforcement which shape ontogenic behavior can be arranged and studied in the laboratory. Most of the contingencies of survival responsible for phylogenic behavior observed in the field are…

Continue ReadingReflections on Behaviorism and Society. Chapter 13: The Shaping of Phylogenic Behavior. Quote 1

Reflections on Behaviorism and Society. Chapter 12: Designing Higher Education. Quote 1

"The experimental analysis of behavior is concerned with the contingent relations which prevail among three things—the situation in which behavior occurs, the behavior itself, and its rewarding or reinforcing consequences."…

Continue ReadingReflections on Behaviorism and Society. Chapter 12: Designing Higher Education. Quote 1