On January 4, 2016, the B. F. Skinner Foundation launched a new project – Skinner’s Quote of the Day. Quotes from B. F. Skinner’s works, selected by renowned scientists, appear daily Monday-Friday in order, starting with Chapter 1 of each book and running all the way through the last chapter. We started with the Science and Human Behavior (January-December 2916), followed by About Behaviorism (January-November 2017), Contingencies of Reinforcement (January-October 2018), Recent Issues (October 2018-May 2019), Reflections on Behaviorism and Society (May 2019-February 2020), and now moving on to Upon Further Reflection (from February 10 2020).

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Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 26

"When people work only to avoid losing a job, study only to avoid failure, and treat each other well only to avoid censure or institutional punishment, the threatening contingencies generalize.…

Continue ReadingUpon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 26

Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 24

"Historically [in education] the consequences have been almost always punitive: if not the birch rod or cane, then criticism or failure. The three classical by-products of punishment follow: escape (truancy),…

Continue ReadingUpon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 24

Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 22

" . . . applied behavior analysis. That term is better than behavior modification because it does not mean prescribing drugs, implanting electrodes, or performing surgery. It means improving the…

Continue ReadingUpon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 22

Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 17

"Beautiful pictures reinforce looking at them, delicious foods reinforce eating them, entertaining performances and exciting games reinforce watching them, and interesting books reinforce reading them—but nothing else is done." (p.…

Continue ReadingUpon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 17

Upon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 14

We escape not only the painful extremes of temperature and exhaustive work but also the mildest discomforts and annoyances. As a result, there is very little left to the strengthening…

Continue ReadingUpon Further Reflection. Chapter 2: What Is Wrong with Daily Life in the Western World? Quote 14