We cannot predict the success or failure of a cultural invention with the same accuracy as we do that of a physical invention. It is for this reason that we are said to resort to value judgements in the second case. What we resort to is guessing. (p. 49)
Cumulative Record. Chapter 4: The Design of Cultures. Quote 12
- Post author:B. F. Skinner Foundation
- Post published:September 23, 2021
- Post category:Skinner's Quote of the Day