It is hard to see the contingencies of reinforcement which prevail in daily life and hence to understand the behavior they generate.4 Laboratory research tells us what to look for…
The behavior modification of the future will also make a far more extensive use of the control exerted by the current environment, of deprivation and satiation, of the conditioning of…
Another useful principle discovered in basic research has to do with the maintenance of behavior . . . Schedules are now widely used to solve what are essentially practical problems—for…
Evidently it is hard for a rat to acquire the operant of “letting go.” It lets go of an object when it is either punished or not reinforced for holding…
An early effort to shape complex behavior was suggested by an experiment in which a chimpanzee used poker chips to operate a sort of vending machine.1 It was implied by…
Most improvements in technology now come from what is essentially basic research. Behavior modification is an example. Its origins lay in a relatively “pure” experimental analysis. (p. 322)
The first scientific laws were probably the rules of craftsmen. In other words, science seems to have emerged from efforts to solve practical problems ... As science advances, however, the…