Verbal Behavior: Extended Edition. Chapter 6: Special Conditions Affecting Stimulus Control. Quote 5

The therapist may begin with a number of statements which are so obviously true that the listener’s behavior is strongly reinforced. Later a strong reaction is obtained to statements which…

Continue ReadingVerbal Behavior: Extended Edition. Chapter 6: Special Conditions Affecting Stimulus Control. Quote 5

Verbal Behavior: Extended Edition. Chapter 6: Special Conditions Affecting Stimulus Control. Quote 4

Our belief in what someone tells us is similarly a function of, or identical with, our tendency to act upon the verbal stimuli which he provides. (p. 160)

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Verbal Behavior: Extended Edition. Chapter 6: Special Conditions Affecting Stimulus Control. Quote 3

In a well-known experiment, Diven recorded changes in the resistance of the skin of the hand produced by the reflex secretion of sweat which is often a conspicuous feature of…

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Verbal Behavior: Extended Edition. Chapter 6: Special Conditions Affecting Stimulus Control. Quote 2

The distortion due to differential generalized reinforcement may be traced in the behavior of the troubadour or in the history of the art of fiction. The troubadour begins, let us…

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Verbal Behavior: Extended Edition. Chapter 6: Special Conditions Affecting Stimulus Control. Quote 1

GENERALIZED REINFORCEMENT is the key to successful practical and scientific discourse. It brings the speaker’s behavior most narrowly under the control of the current environment and permits the listener to…

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